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Applying Brand Guidelines

Official
anthropics·vlatest·marketing·MIT

Ensures website elements consistently adhere to brand colors, fonts, and logo usage as defined in Anthropics' guidelines.

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add anthropics/claude-cookbooks --skill applying-brand-guidelines -a claude-code
  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

anthropics

Matched to the vendor's own GitHub organisation.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned anthropics/claude-cookbooks at d7265d6ae9.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Scanned
4 files, 1,060 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

This skill allows AI agents to apply brand guidelines to text and visual content. It ensures consistency in tone, style, and imagery across various outputs, adhering to specific brand rules provided as input. The agent can adjust language, formatting, and even suggest appropriate visuals based on the given brand documentation.

When to use it

  • Generating marketing copy that aligns with a company's established voice and messaging.
  • Creating social media posts that adhere to visual branding standards (colors, fonts, imagery).
  • Formatting internal communications to maintain professional consistency across an organization.
  • Reviewing existing content for brand compliance and suggesting necessary adjustments.

Key capabilities

  • Applies tone and style guidelines from provided documentation.
  • Ensures consistent formatting according to specified rules.
  • Suggests appropriate imagery based on brand aesthetics.
  • Adheres to specific language preferences outlined in the brand guide.

Example prompts

  • "Apply the 'Acme Corp' brand guidelines to this draft blog post."
  • "Generate a social media caption for our new product, following the 'Sunrise Solutions' branding rules."
  • “Review this email and ensure it adheres to the ‘GlobalTech’ style guide.”

Tips & gotchas

The skill requires access to detailed brand guideline documentation. The more comprehensive the guidelines provided, the better the agent can apply them effectively.