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Brand Archetype Selection

Checked
mike-coulbourn·vlatest·marketing·MIT

This skill helps you identify a brand's core personality (archetype) for stronger messaging and consistent branding – boosting engagement & recognition.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add mike-coulbourn/claude-vibes --skill brand-archetype-selection -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

mike-coulbourn

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned mike-coulbourn/claude-vibes at 59ee25c69f.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
59ee25c69f
Manifest
plugins/vibes/skills/brand-archetype-selection/SKILL.md
Scanned
2 files, 980 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

This skill helps users identify and apply brand archetypes to marketing materials, product descriptions, or creative projects. It analyzes text inputs and suggests relevant Jungian archetypes like "The Hero," "The Innocent," or "The Rebel." The tool provides a description of each archetype and how it might be applied to the user's content.

When to use it

  • Brand Development: Define a brand’s personality by selecting an appropriate archetype to guide messaging and visual identity.
  • Content Creation: Generate marketing copy or product descriptions that resonate with a specific target audience based on their preferred archetypes.
  • Creative Writing: Develop characters and storylines in fiction, drawing inspiration from established archetypal patterns.
  • Marketing Campaign Planning: Ensure consistency and emotional connection across all campaign materials by aligning them to a chosen archetype.

Key capabilities

  • Archetype Suggestion: Identifies relevant brand archetypes based on text input.
  • Archetype Description: Provides detailed explanations of each archetype's characteristics and motivations.
  • Application Guidance: Offers suggestions for applying the archetype to various creative contexts.

Example prompts

  • "Suggest a brand archetype for a company selling sustainable outdoor gear."
  • "Describe 'The Explorer' archetype and how it could be used in a travel blog post."
  • “What archetype would best suit a luxury car brand focused on innovation?”

Tips & gotchas

The quality of the suggestions depends heavily on the clarity and detail provided in the input text. Providing context about the desired tone or target audience can improve results.