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Brand Color Psychology

Checked
mike-coulbourn·vlatest·marketing·MIT

This skill analyzes brand colors to reveal subconscious psychological associations, boosting design choices and emotional impact.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add mike-coulbourn/claude-vibes --skill brand-color-psychology -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

mike-coulbourn

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned mike-coulbourn/claude-vibes at 59ee25c69f.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
59ee25c69f
Manifest
plugins/vibes/skills/brand-color-psychology/SKILL.md
Scanned
2 files, 836 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

The brand-color-psychology skill enables AI agents to analyze color palettes and generate design recommendations based on established psychological associations. It helps align visual choices with specific emotional responses, ensuring the interface resonates with the target audience's subconscious expectations.

When to use it

  • Refining a landing page palette to evoke trust for a financial services startup.
  • Adjusting UI tones to create urgency or excitement for a limited-time sale event.
  • Ensuring consistency between brand identity and user emotional journey across mobile apps.
  • Selecting background colors that reduce cognitive load for complex data dashboards.

Key capabilities

  • Maps specific hues to psychological triggers like calmness, energy, or authority.
  • Suggests complementary color schemes based on desired emotional outcomes.
  • Evaluates current designs against standard color theory principles.
  • Generates hex codes and accessibility contrast ratios aligned with brand mood.

Example prompts

  • "Propose a primary and secondary color scheme for a meditation app that promotes deep relaxation."
  • "Analyze my current dashboard colors and suggest changes to reduce user anxiety during data entry."
  • "What psychological impact does using neon green versus deep navy have on conversion rates for an e-commerce site?"

Tips & gotchas

Ensure the AI agent has access to your brand guidelines or target audience demographics to provide context-specific advice. While color psychology is powerful, always verify that suggested palettes meet WCAG accessibility standards before implementation.