Brand Guidelines

Name: Brand Guidelines
Author: anthropics

Official

anthropics·vlatest·marketing

Ensures UI elements consistently adhere to specified brand colors, fonts, and styling rules for a polished user experience.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

Run this in your project

terminal

$ npx skills add anthropics/skills --skill brand-guidelines -a claude-code

Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

anthropics

Matched to the vendor's own GitHub organisation.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned 11 Oct 2026

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

Declares what it does: passed
SKILL.md parses and declares a name and a description.
SKILL.md exists, its frontmatter parses, and it declares a name and a description.
No undeclared network calls: passed
Makes no network calls.
Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.
No obfuscated payloads: passed
No encoded or obfuscated payloads.
No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.
No credential access: passed
Reads no keys, tokens, keychains or credential files.
Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.
No pipe-to-shell installers: passed
No pipe-to-shell or download-and-run installers.
No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.
Pinned to a commit: passed
Scanned anthropics/skills at dbd4588f9e.
The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit: dbd4588f9e
Manifest: skills/brand-guidelines/SKILL.md
Scanned: 2 files, 74 lines

This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.

What each check looks for →

About this skill

What it does

The brand-guidelines skill helps AI agents understand and apply a company's branding standards, including style guides, tone of voice, visual identity, and messaging rules. It ensures consistent representation across all outputs, from text to design elements.

When to use it

When generating marketing content that must align with brand values and voice
Before creating visual assets like logos or social media posts to ensure compliance with brand guidelines
During onboarding of new team members to quickly familiarize them with brand standards

Key capabilities

Interpretation of tone, style, and messaging rules
Enforcement of visual identity standards (e.g., color schemes, fonts)
Generation of content that adheres strictly to brand policies

Example prompts

"Write a social media post for our brand's new product launch."
"Ensure this design uses the correct brand colors and typography."
"Generate a press release following our company’s tone of voice guidelines."

Tips & gotchas

Provide clear, detailed brand guidelines to the AI agent for best results.
Some visual elements may require manual review by a designer to ensure full compliance.