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Brand Positioning Theory

Checked
mike-coulbourn·vlatest·marketing·MIT

This skill analyzes text to determine a brand's core positioning based on established theory – useful for strategic messaging and consistency.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add mike-coulbourn/claude-vibes --skill brand-positioning-theory -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

mike-coulbourn

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned mike-coulbourn/claude-vibes at 59ee25c69f.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
59ee25c69f
Manifest
plugins/vibes/skills/brand-positioning-theory/SKILL.md
Scanned
2 files, 995 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
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About this skill

What it does

This skill analyzes text to determine a brand's core positioning based on established branding theories from Al Ries, Jack Trout, and Marty Neumeier. It provides a framework for understanding how brands are perceived in the marketplace and offers guidance on establishing or refining a brand’s position through principles like owning a word and finding market niches ("creneaus"). The skill helps ensure strategic messaging and consistency by grounding analysis in proven positioning methodologies.

When to use it

  • Analyzing existing marketing materials (website copy, advertisements) to understand the current perceived brand positioning.
  • Developing new branding strategies for products or companies.
  • Identifying potential market niches ("creneaus") where a brand can establish a unique position.
  • Evaluating competitor messaging and identifying opportunities to differentiate a brand.
  • Ensuring consistency in brand messaging across different channels.

Key capabilities

  • Applies Ries & Trout's 5 Core Principles of Positioning.
  • References the 22 Immutable Laws of Marketing as a framework for analysis.
  • Focuses on principles like owning a word and finding market niches (creneaus).
  • Provides insights into how brands are perceived in the mind of consumers.

Example prompts

  • "Analyze this website copy [paste text] and identify the brand's current positioning."
  • "Based on Ries & Trout’s principles, what would be a good positioning strategy for a new electric vehicle?"
  • “What 'creneau' (market niche) could a sustainable clothing company target?”

Tips & gotchas

  • The skill relies on established branding theory; results are interpretations within that framework.
  • The analysis is based solely on the provided text and does not account for external factors like market trends or competitor actions.
  • To get the most out of it, provide clear and concise text for analysis.