Brand Voice Enforcement

What it does

This skill ensures consistent brand messaging across all sales and marketing content generated by an AI agent. It loads user-defined brand guidelines, applies voice constants and tone adjustments based on context (content type and target audience), validates output against those guidelines, and can explain the reasoning behind specific brand choices. The goal is to boost brand recognition and trust through consistent communication.

When to use it

• Generating marketing emails or social media posts that need to align with established brand voice.
• Creating sales presentations or proposals where a consistent tone and terminology are crucial.
• When you want the AI agent to explain why certain wording choices were made based on your brand guidelines.
• Ensuring content reflects specific messaging pillars and value propositions.

Key capabilities

• Brand Guideline Loading: Automatically finds existing brand guidelines from previous sessions or a local file (.claude/brand-voice-guidelines.md).
• Guidance Prompting: If no guidelines are found, prompts the user to provide them through various methods (discovery, generation, pasting, or linking).
• Voice Constant Application: Enforces consistent brand personality ("We Are / We Are Not" attributes) and approved terminology.
• Tone Flexing: Adjusts tone based on content type and target audience using a tone-by-context matrix.
• Enforcement Settings: Reads settings from .claude/brand-voice.local.md to control strictness of enforcement (strict, balanced, flexible) and whether explanations are always provided.

Example prompts

• "Write an email announcing our new product, ensuring it aligns with our brand voice."
• “Create a social media post about [topic] following our brand guidelines.”
• "Generate a proposal for [client], explaining the reasoning behind my brand choices."

Tips & gotchas

• Brand Guidelines Required: The skill requires existing brand guidelines to function. If none are found, you'll be prompted to provide them.
• Working Folder Dependency: The local guideline file search relies on a user’s working folder being set.
• Local Enforcement Settings: Remember that .claude/brand-voice.local.md can override guidelines from other sources, controlling the level of enforcement and explanation provided.