Campaign Planning

🏢Official
by anthropics · vlatest · Repository

Generates detailed marketing campaign plans, including target audience, channels, budget, and timeline, based on provided goals.

Install on your platform

We auto-selected Claude Code based on this skill’s supported platforms.

1

Run in terminal (recommended)

terminal
claude mcp add campaign-planning npx -- -y @trustedskills/campaign-planning
2

Or manually add to ~/.claude/settings.json

~/.claude/settings.json
{
  "mcpServers": {
    "campaign-planning": {
      "command": "npx",
      "args": [
        "-y",
        "@trustedskills/campaign-planning"
      ]
    }
  }
}

Requires Claude Code (claude CLI). Run claude --version to verify your install.

About This Skill

The campaign-planning skill enables AI agents to systematically design, schedule, and track marketing or operational initiatives. It transforms high-level goals into actionable step-by-step plans with defined timelines and resource allocations.

When to use it

  • You need to convert a vague business objective into a concrete execution roadmap.
  • You are managing multiple concurrent projects and require a structured timeline to prevent bottlenecks.
  • You want an agent to identify necessary resources and potential risks before work begins.
  • You need to generate standardized templates for recurring campaign cycles.

Key capabilities

  • Breaks down complex objectives into sequential, actionable tasks.
  • Assigns realistic timelines and milestones to each phase of the plan.
  • Identifies required resources, budget estimates, and potential dependencies.
  • Generates structured reports summarizing the proposed strategy and next steps.

Example prompts

  • "Create a 4-week content marketing campaign to launch our new product line, including social media and email strategies."
  • "Plan a Q4 sales outreach initiative targeting enterprise clients, outlining weekly activities and resource needs."
  • "Develop a step-by-step project plan for migrating our customer database, highlighting critical path items and risk factors."

Tips & gotchas

Ensure you provide the AI with specific constraints regarding budget, timeline, or target audience to generate a tailored plan rather than a generic one. This skill focuses on strategy and structure; it does not automatically execute the tasks listed in the plan without additional tool integrations.

Tags

🛡️

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Details

Version
vlatest
License
Author
anthropics
Installs
153

🏢 Official

Published by the company or team that built the technology.