Contact Research

What it does

This skill, Contact Research, leverages Common Room to retrieve detailed contact profiles for targeted outreach. It supports lookups using email addresses, social media handles (LinkedIn, Twitter/X, GitHub), or a combination of name and company. The skill returns enriched data including activity history, engagement scores, website visits, and CRM fields, as well as optional Spark analysis for deeper insights into professional background and potential role in the buying process.

When to use it

• When you need to quickly find contact information (email, social handles) for a specific person.
• To understand a contact's engagement history and recent activity.
• To identify potential conversation starters based on a contact’s actions and signals.
• To assess the context of an account associated with a contact, including opportunities or churn risk.

Key capabilities

• Contact Lookup: Supports lookup by email address (most reliable), social handle (LinkedIn, Twitter/X, GitHub), name + company, or name only.
• Data Enrichment: Retrieves data like activity history, scores, website visits, and CRM fields from Common Room.
• Spark Analysis (Optional): Provides insights into professional background, influence signals, persona classification, and inferred buying process role.
• Account Context Assessment: Pulls an abbreviated snapshot of the contact's parent company, including opportunities and engagement comparisons with colleagues.
• Conversation Angle Identification: Surfaces 2-3 potential conversation hooks based on activity and signals.

Example prompts

• "Find the contact information for John Smith at Acme Corp."
• "What is Jane Doe’s LinkedIn profile and recent activity?"
• "Can you give me a Spark analysis for this contact, using their email address: [email protected]"

Tips & gotchas

• Email lookup is most reliable. Social handle lookups may yield less accurate results.
• Data availability varies: Not all contacts will have complete data or Spark enrichment available. The skill only includes sections where data was returned.
• Persona classification requires activity data: Avoid guessing a persona based solely on job title; if no data is available, the contact will be classified as "Unknown."