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Content Strategy

Checked
coreyhaines31·vlatest·marketing·MIT

This Content Strategy skill helps you plan effective marketing content by outlining goals, target audiences, and key messaging – boosting your campaign success.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add coreyhaines31/marketingskills --skill content-strategy -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

coreyhaines31

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned coreyhaines31/marketingskills at dda3841f0b.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
dda3841f0b
Manifest
skills/content-strategy/SKILL.md
Scanned
4 files, 832 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

The content-strategy skill helps AI agents develop and execute effective content strategies tailored to specific audiences, goals, and platforms. It enables users to plan, organize, and optimize content creation workflows for marketing campaigns, brand positioning, or audience engagement.

When to use it

  • When planning a new content calendar for a digital marketing campaign.
  • To align content with business objectives such as lead generation or brand awareness.
  • When optimizing existing content strategies for better performance metrics like engagement or conversion rates.
  • For creating content that resonates with niche audiences on platforms like LinkedIn, Instagram, or YouTube.

Key capabilities

  • Audience segmentation and persona development
  • Content calendar planning and scheduling
  • SEO optimization techniques
  • Platform-specific content adaptation (e.g., social media, blogs)
  • Performance tracking and A/B testing guidance

Example prompts

  • "Create a 3-month content strategy for a SaaS company targeting small business owners."
  • "Optimize this blog post for SEO and audience engagement on Medium."
  • "Develop a content plan that aligns with our brand voice and quarterly marketing goals."

Tips & gotchas

  • Ensure you provide clear brand guidelines and target audience details to get the most relevant strategy.
  • While the skill can suggest content themes, it may not generate actual copy—use in conjunction with writing tools for full execution.