Creative Analyzer

What it does

The Creative Analyzer skill helps AI agents analyze and optimize Facebook/Instagram advertising creatives. It provides insights into creative performance, including a risk score (0-100), grouping by tags to aggregate metrics across multiple ad variations, comparative analysis of performance over different time periods (7 days vs 30 days), identification of top and bottom performing creatives, A/B testing setup and analysis, detection of creative fatigue, and recommendations for improvement. The tool uses a formula that considers cost per acquisition (CPL), click-through rate (CTR), cost per mille (CPM), and return on investment (ROI) to calculate the risk score.

When to use it

• Identify underperforming ad creatives needing optimization.
• Compare the performance of different creative variations across various audiences or campaigns.
• Determine if a creative is experiencing fatigue and needs replacement.
• Set up and analyze A/B tests for advertising creatives.
• Understand how a single creative (video or image) performs across multiple ad sets and campaigns by grouping metrics via creative tags.

Key capabilities

• Risk Score Calculation: Assigns a risk score (0-100) to each creative based on performance metrics.
• Creative Tag Grouping: Aggregates metrics for creatives sharing the same tag, allowing analysis across multiple ad variations using a defined naming convention.
• Multi-period Analysis: Compares performance data over 7-day and 30-day periods.
• Top/Worst Creative Identification: Pinpoints the best and worst performing creatives.
• A/B Testing Support: Assists with setting up and analyzing A/B tests for ad creatives.
• Creative Fatigue Detection: Identifies when a creative's performance is declining due to overuse.
• Recommendations: Provides suggestions for improving creative performance.

Example prompts

• "Analyze the risk score of this Facebook ad: [Ad details]."
• "Group these ads by their creative tag and show me aggregated metrics."
• "Compare the 7-day and 30-day performance of creatives tagged 'kitchen'."
• “What are some recommendations for improving the performance of creatives with a high risk score?”

Tips & gotchas

• The Risk Score calculation relies on target CPL, median CPM, CTR, and ROI data. Ensure this information is available for accurate results.
• Creative tags follow a specific naming convention ({creative_tag}_{description}). Understanding this convention is crucial for proper grouping and analysis. Refer to the detailed documentation at .claude/ads-agent/config/naming_convention.md for more details.