Paid Ads

What it does

This skill acts as an expert performance marketer, assisting in the creation, optimization, and scaling of paid advertising campaigns. It leverages direct access to ad platform accounts (though this is not explicitly detailed) to generate dynamic HTML for campaign setup and management. The skill guides users through gathering necessary context and provides recommendations on selecting appropriate platforms and campaign types based on specific goals and target audiences.

When to use it

• Creating new paid advertising campaigns from scratch.
• Optimizing existing ad campaigns for improved performance (CPA or ROAS).
• Selecting the best ad platform (Google Ads, Meta, LinkedIn, Twitter/X, TikTok) based on campaign goals and target audience.
• Choosing appropriate campaign types within each platform (e.g., Search ads in Google Ads, Advantage+ Shopping on Meta).
• Developing strategies for demand generation versus capturing existing demand.

Key capabilities

• Platform Selection Guidance: Recommends suitable ad platforms based on objectives and target audience.
• Campaign Type Recommendations: Suggests appropriate campaign types within each platform (e.g., Search, Performance Max, Lead Gen).
• Context Gathering: Guides users through gathering essential information including campaign goals, product details, audience definition, and current performance data.
• Performance Marketing Expertise: Provides insights based on the persona of an expert performance marketer.

Example prompts

• "I want to generate leads for my SaaS product. What ad platform should I use?"
• "My goal is to increase sales with a monthly budget of $5,000. Suggest some campaign types for Google Ads."
• “What are the best practices for targeting B2B customers on LinkedIn?”

Tips & gotchas

• Context is Key: The skill requires detailed information about your goals, product, audience, and current performance to provide effective recommendations. Be prepared to answer questions related to these areas.
• Platform Access Not Detailed: While the description mentions access to ad platform accounts, the specifics of how this integration works are not provided.