Go To Market Planner

What it does

This skill helps AI agents create comprehensive go-to-market (GTM) plans for new product launches. It structures the plan into five phases: Market Positioning, Messaging & Content, Channel Strategy, Launch Timeline, and Validation. The tool guides users through defining their target audience, crafting compelling messaging, selecting appropriate channels, and establishing a timeline to build momentum before, during, and after launch.

When to use it

• You're launching a new product or feature and need a structured plan for its introduction.
• You want to define your product’s position in the market relative to competitors.
• You require assistance crafting marketing messaging and content (blog posts, videos, emails).
• You need help identifying and prioritizing channels to reach your target audience.
• You're looking for a timeline to coordinate launch activities over several weeks.

Key capabilities

• Market Positioning: Defines the product’s place in the market with a positioning statement and competitive analysis.
• Messaging & Content Creation: Develops key messaging elements including headlines, sub-headlines, benefits, social proof, and calls to action; generates content types like blog posts and videos.
• Channel Strategy: Identifies owned, earned, and paid channels for reaching the target audience, prioritizing them based on ROI.
• Launch Timeline: Creates a 6-week launch timeline with specific activities planned for each week.
• Validation Steps: Includes validation checkpoints throughout the process to ensure messaging resonates and plans are effective.

Example prompts

• "Create a go-to-market plan for a new project management tool targeting small businesses."
• "Help me define the positioning statement for our upcoming AI writing assistant."
• "What channels should we prioritize for launching our mobile game?"

Tips & gotchas

• The skill follows a structured 5-phase approach; be prepared to provide information at each stage.
• Validation is key - ensure you test messaging and content with your target customers.
• The timeline focuses on a 6-week launch period, adjust as needed for longer or shorter campaigns.