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Go To Market Planner

Checked
daffy0208·vlatest·marketing·MIT

Creates detailed go-to-market plans, including target audience, messaging, channels, and timelines, for new product launches.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

Installs under a different name. Its SKILL.md names it Go-to-Market Planner, not the name it is listed under, so the command below uses that name.
  1. 1

    Run this in your project

    terminal
    $ npx skills add daffy0208/ai-dev-standards --skill "Go-to-Market Planner" -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

daffy0208

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned daffy0208/ai-dev-standards at 32c3241e48.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
32c3241e48
Manifest
skills/go-to-market-planner/SKILL.md
Scanned
3 files, 382 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

This skill helps AI agents create comprehensive go-to-market (GTM) plans for new product launches. It structures the plan into five phases: Market Positioning, Messaging & Content, Channel Strategy, Launch Timeline, and Validation. The tool guides users through defining their target audience, crafting compelling messaging, selecting appropriate channels, and establishing a timeline to build momentum before, during, and after launch.

When to use it

  • You're launching a new product or feature and need a structured plan for its introduction.
  • You want to define your product’s position in the market relative to competitors.
  • You require assistance crafting marketing messaging and content (blog posts, videos, emails).
  • You need help identifying and prioritizing channels to reach your target audience.
  • You're looking for a timeline to coordinate launch activities over several weeks.

Key capabilities

  • Market Positioning: Defines the product’s place in the market with a positioning statement and competitive analysis.
  • Messaging & Content Creation: Develops key messaging elements including headlines, sub-headlines, benefits, social proof, and calls to action; generates content types like blog posts and videos.
  • Channel Strategy: Identifies owned, earned, and paid channels for reaching the target audience, prioritizing them based on ROI.
  • Launch Timeline: Creates a 6-week launch timeline with specific activities planned for each week.
  • Validation Steps: Includes validation checkpoints throughout the process to ensure messaging resonates and plans are effective.

Example prompts

  • "Create a go-to-market plan for a new project management tool targeting small businesses."
  • "Help me define the positioning statement for our upcoming AI writing assistant."
  • "What channels should we prioritize for launching our mobile game?"

Tips & gotchas

  • The skill follows a structured 5-phase approach; be prepared to provide information at each stage.
  • Validation is key - ensure you test messaging and content with your target customers.
  • The timeline focuses on a 6-week launch period, adjust as needed for longer or shorter campaigns.