Gtm Pricing
Determines optimal pricing strategies based on Value Selling frameworks (GTM) to maximize revenue and profitability potential.
Install on your platform
We auto-selected Claude Code based on this skill’s supported platforms.
Run in terminal (recommended)
claude mcp add gtm-pricing npx -- -y @trustedskills/gtm-pricing
Or manually add to ~/.claude/settings.json
{
"mcpServers": {
"gtm-pricing": {
"command": "npx",
"args": [
"-y",
"@trustedskills/gtm-pricing"
]
}
}
}Requires Claude Code (claude CLI). Run claude --version to verify your install.
About This Skill
What it does
This skill provides a comprehensive guide for developing B2B go-to-market (GTM) strategies, focusing on pricing and opportunity evaluation. It utilizes frameworks like Ideal Customer Profile (ICP) development, positioning statements based on April Dunford's methodology, and value-based pricing anchored to quantified value delivered. The tool helps determine optimal pricing strategies and assess the potential of new clients or projects by evaluating market, technical, GTM, personal, and economic fit.
When to use it
- Before any outreach: To define and score your Ideal Customer Profile (ICP).
- During product launch or pivot: To differentiate your product with a clear positioning statement.
- When setting initial prices: To implement value-based pricing strategies.
- Making new client/project decisions: To evaluate overall fit using the opportunity scoring framework.
- Feature gating decisions: When structuring tiered offerings (Good/Better/Best).
Key capabilities
- ICP Development Framework: Defines ideal customers across firmographics, technographics, and psychographics, with a scoring rubric (80+ = Ideal, 60-79 = Good, etc.).
- Positioning Statement Creation: Guides the creation of positioning statements following April Dunford's framework.
- Value-Based Pricing Guidance: Recommends pricing at 10-20% of quantified value delivered.
- Opportunity Scoring: Evaluates fit across Market, Technical, GTM, Personal, and Economics (scored out of 100).
- Tier Structure Framework: Helps create Good/Better/Best tiered offerings with feature gates.
Example prompts
- "Help me define my Ideal Customer Profile for a SaaS product targeting marketing teams."
- "Create a positioning statement for our new project management tool, highlighting its key differentiators."
- "What is the recommended pricing strategy based on the value delivered to our customers?"
Tips & gotchas
- The ICP scoring rubric provides clear action steps based on scores (Ideal, Good, Marginal, Pass).
- Success hinges on documenting your ICP with specific scoring criteria.
- Pricing should be anchored to quantified value, not cost-plus calculations.
Tags
TrustedSkills Verification
Unlike other registries that point to live repositories, TrustedSkills pins every skill to a verified commit hash. This protects you from malicious updates — what you install today is exactly what was reviewed and verified.
Security Audits
| Gen Agent Trust Hub | Pass |
| Socket | Pass |
| Snyk | Pass |
🌐 Community
Passed automated security scans.