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Copywriting

Checked
jwtappert·vlatest·marketing·MIT

Generates compelling marketing copy – headlines, descriptions, and more – to boost your content creation speed and effectiveness.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add jwtappert/marketingskills --skill copywriting -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

jwtappert

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned jwtappert/marketingskills at e7712e337e.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
e7712e337e
Manifest
skills/copywriting/SKILL.md
Scanned
3 files, 808 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

This skill generates marketing copy, including ad copy and website text. It aims to produce engaging and persuasive content tailored to specific audiences and platforms. The tool is designed to assist with crafting compelling narratives that drive conversions and brand awareness.

When to use it

  • Creating Ad Copy: Quickly generate variations of ad copy for social media or search engine marketing campaigns.
  • Website Content Generation: Develop engaging website content, such as product descriptions or landing page text.
  • Brainstorming Marketing Ideas: Explore different messaging approaches and creative angles for a campaign.
  • Improving Existing Copy: Refine existing marketing materials to enhance clarity and impact.

Key capabilities

  • Ad copy generation
  • Website text creation
  • Marketing narrative development
  • Content refinement

Example prompts

  • "Write three different ad variations for a new line of organic dog treats."
  • "Generate website copy describing our project management software, focusing on its ease of use."
  • “Rewrite this product description to be more persuasive: [existing text]”

Tips & gotchas

The quality of the output depends heavily on the clarity and detail provided in the prompt. Providing specific information about target audience, brand voice, and desired outcomes will yield better results.