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Marketing Psychology

Checked
jwtappert·vlatest·marketing·MIT

Leverages psychological principles to craft more persuasive marketing messages and understand consumer behavior for improved campaign effectiveness.

Repository

Install on your platform

Showing Claude Code. One command installs this skill into any of the agents below.

  1. 1

    Run this in your project

    terminal
    $ npx skills add jwtappert/marketingskills --skill marketing-psychology -a claude-code

  2. Uses the open-source skills CLI and needs Node.js. Add -g to install it for your user instead of this project.

What we know about this skill

Publisher

jwtappert

Taken from the source listing. We haven't verified who controls this account.

Install target

Live repository

Not pinned. Installing fetches whatever the repository holds at the time you run the command.

No human has reviewed this code. The checks below are a static scan of the files at one commit — nobody has run this skill or judged whether it works. A skill runs with whatever access you give your agent, so read the source before you install it.

Automated safety checks

scanned

This skill passed all 6 checks. We read its files at one commit and looked for the things that make a skill dangerous to run — not for whether it works.

  • Declares what it does: passed

    SKILL.md parses and declares a name and a description.

    SKILL.md exists, its frontmatter parses, and it declares a name and a description.

  • No undeclared network calls: passed

    Makes no network calls.

    Every host the skill dials — from its scripts, its config endpoints or the commands it tells the agent to run — is either well-known package and API infrastructure or declared in its own frontmatter. Links in documentation are not counted.

  • No obfuscated payloads: passed

    No encoded or obfuscated payloads.

    No base64, hex or compressed blob is decoded and then executed, and no encoded shell commands.

  • No credential access: passed

    Reads no keys, tokens, keychains or credential files.

    Neither the code nor the SKILL.md instructions read SSH keys, cloud credentials, keychains, token stores, browser cookie databases or dotfiles that hold secrets.

  • No pipe-to-shell installers: passed

    No pipe-to-shell or download-and-run installers.

    No `curl … | sh` pattern, in the code or in the instructions, that runs code fetched at run time.

  • Pinned to a commit: passed

    Scanned jwtappert/marketingskills at e7712e337e.

    The exact upstream commit SHA that was scanned is recorded, so the result refers to specific bytes.

Commit
e7712e337e
Manifest
skills/marketing-psychology/SKILL.md
Scanned
1 file, 453 lines
This is a static scan, not a review. It reads the skill's files; it does not run them, and it cannot tell you whether the skill is any good or whether the code does what its description says. A skill runs with whatever access you give your agent.
What each check looks for →

About this skill

What it does

This skill leverages principles of marketing psychology to analyze and optimize communication strategies. It can help understand consumer behavior, craft persuasive messaging, and predict audience responses based on psychological frameworks. The tool aims to improve engagement and conversion rates by applying these insights.

When to use it

  • Crafting ad copy: Generate more compelling advertising text for digital platforms.
  • Analyzing customer feedback: Understand the underlying motivations behind customer reviews or survey responses.
  • Developing marketing campaigns: Design campaigns that resonate with target audiences on a deeper psychological level.
  • Improving website content: Optimize website language and layout to increase user engagement and desired actions.

Key capabilities

  • Applies principles of behavioral economics
  • Analyzes text for persuasive elements
  • Predicts audience reactions to messaging
  • Provides insights into consumer motivations

Example prompts

  • "Analyze this ad copy: '[Ad Copy Text]' and suggest improvements based on marketing psychology."
  • "What psychological biases might be influencing customers' responses to this product review?"
  • "Generate three different headlines for a blog post about [Topic], incorporating principles of scarcity and urgency."

Tips & gotchas

The skill’s effectiveness relies on clear, well-defined prompts. Providing context about the target audience and desired outcome will improve results.