Onboarding Designer

What it does

The Onboarding Designer skill helps AI agents create effective onboarding experiences for new users, ultimately boosting adoption and retention rates. It provides structured workflows to design, implement, and optimize these experiences based on product-led growth principles and behavioral psychology. The skill focuses on defining what "activation" means for a product and designing the user's path towards that activation.

When to use it

• When you need to define what constitutes an “activated” user for your product or service.
• To design onboarding flows that guide new users toward their "aha moment."
• For SaaS tools, marketplaces, social apps, productivity platforms, and B2B platforms seeking to improve user retention.
• When you want to analyze existing user cohorts (retained vs. churned) to identify behaviors correlated with retention.

Key capabilities

• Activation Definition: Guides the process of defining "activation" through identifying minimum valuable actions and setting activation metrics.
• Flow Design Options: Provides architectural options for onboarding flows, including linear, progressive, and checklist approaches.
• Funnel Analysis: Supports the creation of an activation funnel to track user progress from signup to activation.
• Measurement Framework: Helps define precise funnel steps, set up event tracking, and benchmark performance against industry standards.

Example prompts

• "Help me define what 'activated' means for our SaaS tool."
• "Design a linear onboarding flow for a new social app user."
• "What are some activation metric examples for a B2B platform?"

Tips & gotchas

• The skill is most effective when you have data available on existing user behavior (retained vs. churned).
• Defining the "aha moment" and activation criteria upfront is crucial for successful onboarding design.
• Consider your product type when selecting an appropriate flow architecture (linear, progressive, checklist).