Press Release Writer

What it does

The Press Release Writer skill helps AI agents generate draft press releases that are designed to capture media attention and follow industry standards. It understands the dual purpose of a press release: as an official company statement and as a pitch to journalists, balancing factual accuracy with engaging storytelling. The skill supports workflows for creating both press releases and accompanying media kits, including distribution strategies.

When to use it

This skill is helpful in scenarios such as:

• Announcing a product launch
• Drafting a funding round announcement
• Creating an announcement about a partnership
• Writing about company milestones or achievements
• Sharing news of an executive hire
• Publicizing awards and recognition

Key capabilities

• Generates draft press releases following standard format (FOR IMMEDIATE RELEASE, contact information, headline, dateline, body paragraphs, boilerplate).
• Supports the creation of media kits including fact sheets, asset gathering, executive bios, Q&A preparation, and resource compilation.
• Assists with distribution strategy including building media lists, crafting pitch emails, timing release, coordinating channels, following up, and tracking coverage.
• Focuses on identifying newsworthy angles and writing compelling leads.

Example prompts

Here are some example prompts you can use:

• "Write press release for [product] launch"
• "Draft funding round press release"
• "Create partnership announcement with [company]"

Tips & gotchas

• The skill is designed to create drafts, requiring review and polishing.
• It follows established press release format and aims for AP style, but human oversight remains crucial.
• Providing clear information about the news angle and key details will improve the quality of the generated draft.