Competitive Analysis
Checked<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
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About this skill
What it does
This skill performs competitive analysis for a given product, identifying key competitors and outlining their strengths and weaknesses. It can analyze competitor pricing strategies, feature sets, marketing approaches, and overall market positioning. The output provides a structured overview to inform strategic decision-making related to the target product.
When to use it
- New Product Launch: Understand the competitive landscape before entering a new market or launching a new product offering.
- Feature Prioritization: Identify gaps in your product's feature set by comparing it to competitors.
- Pricing Strategy: Evaluate competitor pricing models and determine optimal pricing for your own product.
- Marketing Campaign Planning: Analyze competitor marketing tactics to identify opportunities and avoid overlap.
Key capabilities
- Competitor Identification
- Feature Comparison
- Pricing Analysis
- Market Positioning Assessment
Example prompts
- "Perform a competitive analysis of Slack, focusing on its pricing and integrations."
- "Analyze the strengths and weaknesses of Asana compared to Trello for project management."
- "What are the key competitors to Notion, and how do they differentiate themselves?"
Tips & gotchas
The quality of the analysis depends heavily on the specificity of your prompt. Providing a clear target product and desired areas of focus (e.g., pricing, features) will yield more relevant results.