Launch Checklist
Checked<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
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About this skill
What it does
This skill provides a comprehensive checklist to ensure a product launch aligns with intended purpose and avoids common pitfalls. It guides users through considerations ranging from defining clear objectives and target audience, to post-launch monitoring and iteration based on data. The checklist helps maintain focus on the "why" behind the product, ensuring launches are purposeful and impactful.
When to use it
- Pre-Launch Planning: Use this checklist during the planning phase of a new product or feature release to ensure all critical areas have been addressed.
- Alignment Check: Employ it when stakeholders need reassurance that launch activities align with overall business goals and user needs.
- Post-Mortem Analysis: Review the checklist after a launch to identify gaps in execution and inform future launches.
- New Team Onboarding: Introduce new product team members to this checklist as a foundational guide for responsible product releases.
Key capabilities
- Defines clear objectives for the product launch.
- Identifies target audience segments and their needs.
- Outlines key performance indicators (KPIs) for measuring success.
- Provides steps for post-launch monitoring and iteration.
- Ensures alignment with overall business goals.
Example prompts
- "Generate a product launch checklist for a new mobile app targeting young adults."
- "What are the critical KPIs I should be tracking after launching this feature?"
- "Review my current product launch plan against your checklist and identify any missing steps."
Tips & gotchas
This skill assumes you have already defined the core functionality of your product. It’s a checklist for launching, not building, so ensure the product itself is ready before using it.