Social Media Marketing

What it does

This skill provides expert guidance on social media marketing across five major platforms: Instagram, TikTok, LinkedIn, Facebook, and Twitter. It covers platform-specific strategies for optimal posting frequency, content formats, algorithm understanding, and community management. The skill also offers advice on paid social campaigns, including audience targeting and A/B testing, alongside a structured weekly content calendar.

When to use it

• You need help developing a comprehensive social media strategy for your brand.
• You want to optimize your posting schedule and content formats for maximum reach on each platform.
• You're struggling with community management and responding effectively to audience interactions.
• You’re looking to create paid social campaigns that achieve specific objectives.
• You need a framework for tracking engagement benchmarks and metrics across all platforms.

Key capabilities

• Platform-Specific Strategies: Tailored advice for Instagram, TikTok, LinkedIn, Facebook, and Twitter.
• Content Calendar Structure: A weekly content mix (40% educational, 20% entertaining, 20% promotional, 10% engagement, 10% curated).
• Community Management Framework: Response protocols for comments, questions, complaints, and crisis situations.
• Paid Social Guidance: Campaign objectives, audience targeting, lookalike strategies, and A/B testing approaches.
• Algorithm Understanding: Insights into how each platform’s algorithm works to maximize visibility.

Example prompts

• "What's the best posting frequency for Instagram in 2024?"
• "Give me a content calendar structure for LinkedIn targeting marketing professionals."
• "How should I respond to negative comments on Facebook?"
• "Suggest some audience targeting strategies for a paid TikTok campaign promoting our new product."

Tips & gotchas

• The skill provides platform-specific advice; be sure to specify which platform you're asking about.
• While the content calendar suggests a 40/20/20/10/10 mix, adjust it based on your brand’s specific goals and audience.
• This skill focuses on strategy and guidance – actual content creation is not included.